Server identity feature

I have just subscribe to Nitro, and I am able to use most features straight from the get-go, with the exception of being able to have a custom profile picture in servers, and i have tried in many different ways to do it, but the "change server identity" option never showed up, unlike what my friends see on their end.

I have attached some pics showing I still only get the "Change nickname" option.

I have also looked over the support pages and didn't any see any article from the discord team about this feature, which frustrated me.