Creating a Discord Server for Our E-commerce Webshop: Seeking Advice

I've been contemplating the idea of creating a Discord server for our e-commerce webshop, pepita.hu and pepita.com, and I'd love to hear your thoughts and insights on this matter. The aim is to provide our valued customers with a dedicated space where they can connect, discuss, and stay updated on the latest campaigns, sales, and exclusive offers.

Here are a few questions I have in mind:

1. Is creating a Discord server for an e-commerce webshop a good idea? I believe it could enhance customer engagement and foster a sense of community, but I'd like to gather your opinions and experiences.

2. How can we effectively utilize Discord to provide real-time updates on current campaigns, sales, and product launches? Are there any bots, integrations, or features we should consider implementing?

3. What are some best practices for managing and moderating a Discord server specifically for an e-commerce community? How can we ensure a positive and inclusive environment for our customers?

4. Have any of you successfully implemented a Discord server for your own e-commerce business? If so, what challenges did you face, and what benefits have you observed?

I'm open to any suggestions, tips, or advice you may have. Thank you in advance for your time and contribution.

plus: i use discord because i play fps games and talk on discord so i know the very basics.