Event times not noticable enough

I love the Events, but I recently sent a bunch out and the response i got from most people was "sorry i missed it". They didn't miss it, it wasn't for another 5 days! Turns out no one reads the date and time on those things. Even after posting (↑check date/time) in the Event topic, i still got questions about it, i know this doesn't say a lot for the intelligence of my friends, but considering how consistent of a problem it was, it's obvious the design needs to be changed so that the average person understands that it's a future Event, not an invite for something happening right now.

I'm aware that if/when Events become more common, people will learn to read that part, but there will always be someone who's seeing it for the first time, and this problem won't go away until the date and times are more prominent on the invite, since as it stands right now, it looks more like a current timestamp that is easily glossed over by anyone seeing it for the first time.