Undo Your Terrible Rebrand

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1件のコメント

  • Jade

    They're not listening.  They're deeply stuck in the Sunk Cost Fallacy. They spent a lot of money on something objectively bad, but they spent money on it so they're going to use it!  It's a 'loss' otherwise!

     

    Except, it's going to cost them more to use their mistake than to toss it and start over.

    3

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