How differently shaped logos have different effects on consumers

The geometrical shapes and aesthetics used in the creation of logo designs are used because each shape used in a logo has a certain effect on the minds of the customers and the audience. It can be explained through an example that using a circular or a round shaped logo gives an effect in the customer’s or audience’s minds that can be related to the feelings of care and sensitivity whereas angular shapes refer to the idea of durability. This knowledge that I’m sharing is what I found out through a logo design agency UK online while I was conversing with them regarding the creation and designing of my business organization’s logo. In how many other ways does a logo effect a customer’s way of thinking?

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