With regards to revenue sharing and gaining user traction...
Hey all,
Took a quick look through the back-log and didn't see this mentioned, although it's entirely plausible that it's already been discussed.
I personally really like the direction the app is taking with regards to the game store. It's easy to use, pretty to look at, and offers a better revenue split with developers than other competitors out there.
The problem is, that on it's own doesn't seem to push me enough to recondition my brain to launch from, and eventually purchase through the Discord app. Now, eventually, maybe it's reasonable to assume that games will be priced way more aggressively compared to other platforms from strong partnerships with developers but I think there's another way that ties more strongly into the community and would covert myself and others tomorrow to exclusively using Discord where ever possible.
Given recent articles stating how much more attractive the revenue share for developers can be due to streamlined processes, good management, etc. why not pass on a slice of the pie on-to communities on Discord? Just look at games like Fortnite, or even the program on Twitch that allows you to support a creator with your purchases (albeit Twitch's doesn't have nearly the same usability of Discord's) If I was able to include a server ID when I made a purchase on discord and something like 1% of the total sale went back to the server owner you're not only better supporting developers, but also supporting the communities that are built around these games AND your platform.
Granted, there's a few logistical hurdles to overcome when you start handing out funds, but I seriously think it's something to consider and would be competitive from a customer acquisition cost as well.
I've been thinking a lot about this and would just be curious what thoughts are out there.
-
Thanks for the critique. To be clear, I'm not talking about subscriptions on Twitch, I'm talking about their affiliate game purchase kick-backs.
I'm not discrediting that there's some work involved in executing a program, and payouts can realistically be linked to any server, it certainly doesn't have to be an "official" game server. Most of the work can be handled by automated and audited processing. There's nothing architecturally that doesn't exist to support something like this.
Is it worth it in the end? Hard to say, which is why I wanted to throw this out there. The cost to acquire customers is extremely high and I'm struggling to find reasons to break my habit of buying on steam and using Discord's service.
There are certain things that should come first -- for example a Discord wallet, a more robust marketplace, etc. But I think of communities I'm a part of and even at those marginal amounts across hundreds or a few thousands users it can add up to a few thousand dollars a year that can be used by communities to host more tournaments, or reward their communities in other meaningful ways.
Appreciate your perspective all the same!
1 -
To address the challenge of motivating users to transition to purchasing through the Discord app, while also leveraging its community-oriented nature, one potential solution could involve implementing a rewards system that benefits both developers and users.
Community Incentives: Discord could introduce a system where a portion of the revenue generated from purchases made through the platform is allocated to community-driven initiatives like NBI Clearance. This could take the form of community events, exclusive content, or even direct financial support for community-run projects.
Developer-Community Partnerships: Discord could establish partnerships with developers to create exclusive content or in-game rewards specifically for Discord users. This would incentivize users to make purchases through Discord in order to access these unique benefits.
0 -
Nice opportunity
0 -
I can't disagree more with this. Twitch has a platform built off of the streamers entertaining users, to which users buy a subscription and some goes to twitch, some goes to the streamer. It benefits twitch to get more people to sub which is done by paying the streamer for their time as it can literally be a full time job entertaining people. The better the streamer is at entertaining people, the more subscriptions the streamer gets, which brings more into twitch. It's a mutually beneficial for twitch to pay the streamer, especially when the streamer could add a paypal link and collect more percentage of the funds.
Now let's look at servers. A server owner we don't have that same type of relationship. Now we may bring people in by outside advertising but I'd wager in a majority of cases we don't bring in very many new users. From that small amount, not many are buying Nitro which is directly supporting Discord (change of money, similar to a twitch subscription).
Now, say the server owner does get a kickback, how would the server be chosen? The verified server linked to the game, well, that'd be the developer. The server that the user chooses by entering a server ID like you said, well, why not just ask the server owner if they have a paypal to send them money directly instead?
What benefit does it give Discord to give a percentage of the sales to a server owner? All I see is more negatives like having to setup payment agreements between server owners, handle disputes where people think they are entitled to something because they gave a kickback to a server owner, a server owner using the funds in a way the users don't agree with. A lot of places have a minimum amount before paying out. How much do you realistically expect to go to a server owner? You said 1% of sales. Well let's look at some prices here. Some games are $10, some are $60. 1% of that would be 10 cents to 60 cents.
Let's look at minimum payout. Let's take twitch for example:
> Affiliates are eligible for payout once their accrued revenue balance reaches $100. If you do not make over $100 in a given month, the amount made will continue rolling over to the next month until the minimum threshold is met.
You would need 1,000 kickbacks at the lowest amount. Maybe we lower it to a $10 minimum. If you go off 60 cents then you would need 17 kickbacks. Not bad, but do you really think you can get 17 people a month to naturally put your server ID in for a kickback?
I just don't see how this would be any benefit to Discord, and not cause issues giving to a server owner. I could potentially see something on an individual user basis for Nitro, but then again like most affiliate / reward based programs people will just share a single reward link "Hey, I know you're already going to buy nitro, so use my code so I get rewards". It would likely get abused hardcore by the power users, cause spam on the platform by people DMing users "Hey you, buy nitro and use my code" like the "join this server" invite spam.
-1
Войдите в службу, чтобы оставить комментарий.
Комментарии
Комментариев: 4