Microsoft monopoly and Nitro prices.

I feel sure you wouldn't be considering selling your excellent product to the evil monopolists if you were making a healthy buck without it.  But $100 a year, or even $50, is too high for the bulk market you need to attract.

Suffice it to say, if you sell to the monopolists (Muckysoft, Crapple, Gargle...), I'll take my chat elsewhere.