The concept is simple. A new type of channel is added where instead of displaying a text chat it displays a web-page. This allows non-verified servers to place stores or their official website in the server for easy access. It would display the web-page by having a set URL to whatever site. (links in the site would call a browser to open on the device). The only perms it would need is whether the user can see the channel or not. Now I obviously do not work for discord nor understand how difficult to create this is but I do believe it shouldn't be too hard as discord already has a built in browser on android. But this could be useful for twitch streamers that desire to have their twitch page posted in their servers, Reddit communities that want their sub-thread to be posted up in their server, or even just everyday servers that can make a website where the rules and all the server information is located.
The idea came from seeing people asking for special splash pages for rules, wanting to be able to implement stores without being partnered, and allowing others (such as server admins) to edit certain text that wasn't originally sent by them. This would allow anyone to add some pizzaz to their server without over-complicating anything.