Effective Date: January 22, 2026
Attribution & Measurement Terms
These Attribution and Measurement Terms ("Attribution Terms") govern your use of Discord's attribution and measurement services (the "Attribution Services"). These Attribution Terms incorporate by reference and are subject to the Discord Business Services Terms, available at https://support.discord.com/hc/en-us/articles/37866689137431-Advertising-Business-Service-Terms (the "Business Terms"). In the event of any conflict between these Attribution Terms and the Business Services Terms, the Attribution Terms shall control solely with respect to the Attribution Services. Any terms not specifically defined herein shall have the meaning ascribed to them in the Business Terms.
Section 1: Scope and Purpose
The parties acknowledge that both Discord and you have independently contracted with the third party attribution or measurement service provider ("Attribution Partner") for attribution and/or measurement services which you and Discord have mutually agreed in writing to use for the Purpose specified herein. Discord may use and combine Event Data (defined below) with Discord's own data and other information to create attribution analytics, insights, measurement and reporting ("Attribution Results") and for Discord’s own internal business purposes, including: (i) providing the advertising services; (ii) developing and providing campaign attribution, conversion tracking, analytics, insights and metrics; (iii) creating custom audience for targeting, targeting and optimizing campaigns; (iv) optimizing Discord's systems and services; and (v) developing Discord’s advertising products and services, collectively the “Purpose.”
Section 2: Provision of Event Data
You will (or will cause your Attribution Partner to) provide Discord with the mutually agreed upon event data related to the Ad campaign (inclusive of Quests) where attribution will be conducted, including: (i) conversion events (e.g., app installations, in-app purchases, registrations) and their metadata; (ii) campaign identifiers and their metadata; and/or (iii) other attribution data as agreed by the parties and in support of the Purpose ("Event Data") for Discord's use in connection with Ad campaign(s).
You agree that you or your Attribution Partner are authorized and permitted to: (i) transmit to Discord all agreed Event Data related to the campaign; and (ii) permit Discord to measure, analyze, match against, and report on conversions or actions of end users regarding your application (e.g., online or mobile game), website, digital or physical products or services (e.g., purchases, bookings, subscriptions, registrations, or ticket sales), or other offerings. You agree that Discord may collect, reproduce, compile, match against, combine with other data, use, and take all necessary actions with the Event Data for the Purpose outlined herein.
Section 3:. Use of Attribution Results
Discord may, in its sole discretion, share certain Attribution Results with you in anonymized and/or aggregated form. Attribution Results shared with you may include aggregated campaign performance metrics, conversion insights, or other analytics derived from the Event Data, but will not include individual user data or non-aggregated information. You may use Attribution Results solely to assess the performance of Ad campaign(s) on Discord's platform. You will not: (i) share any Attribution Results with any third party; (ii) attempt to reverse engineer or de-aggregate any Attribution Results; or (iii) use Attribution Results for any purpose other than evaluating campaign performance on Discord.
For the avoidance of doubt, Discord owns all right, title, and interest in: (i) any Attribution Results created by Discord; (ii) any insights, analytics, or reports derived from Event Data; and (iii) any improvements or enhancements to Discord's systems or services resulting from the use of Event Data. Other than the limited right to use Attribution Results as set forth in the paragraph above (if shared by Discord), you have no rights in Discord's Attribution Results, analytics, insights, or related intellectual property.
Section 4:. Roles, Data Protection Obligations
a. Definitions
"Applicable Data Protection Laws" means all laws, regulations, and binding requirements relating to data protection and privacy applicable to the processing of Personal Data under this Agreement, including but not limited to the General Data Protection Regulation (EU) 2016/679 ("GDPR"), the California Consumer Privacy Act ("CCPA"), and other state, federal, and international data protection laws, as applicable.
"Controller", "Processor", "Data Subject", "Personal Data", "processing" and other similar terms shall have the meanings given to them in the Applicable Data Protection Laws or, where such terms are not defined, shall have meanings consistent with the concepts described in the Applicable Data Protection Laws.
b. Controller Status
Each Party shall act as an independent Controller with respect to any Personal Data it processes under this Agreement, including the Event Data shared by you with Discord.
c. Security Measures
Each Party shall implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk presented by processing the Event Data and Attribution Results, including, as appropriate: (i) pseudonymization and encryption of Personal Data; (ii) the ability to ensure the ongoing confidentiality, integrity, availability, and resilience of processing systems and services; (iii) the ability to restore the availability and access to Personal Data in a timely manner in the event of a physical or technical incident; and (iv) a process for regularly testing, assessing, and evaluating the effectiveness of technical and organizational measures for ensuring the security of the processing.
d. Personnel
Each Party shall ensure that its personnel authorized to process the Event Data have committed themselves to confidentiality or are under an appropriate statutory obligation of confidentiality and terms no less protective than those set forth in these Attribution Terms.
e. Data Transfer Compliance
Each Party shall ensure that any international transfers of Personal Data comply with Applicable Data Protection Laws.
f. Data Retention
Discord may retain Event Data and Attribution Results for as long as necessary for Discord's business purposes or as required by applicable law.
g. Personal Data Breach Notification and Response
Each Party shall notify the other Party without undue delay and, where feasible, no more than seventy-two (72) hours after becoming aware of a Personal Data breach affecting Event Data or Attribution Results. The notification shall include, to the extent then known: (i) a description of the nature of the Personal Data breach; (ii) the categories and approximate number of Data Subjects concerned; (iii) the categories and approximate number of Personal Data records concerned; (iv) the likely consequences of the Personal Data breach; and (v) measures taken or proposed to be taken to address the Personal Data breach and to mitigate its potential adverse effects. Each Party shall reasonably cooperate with the other Party in investigating, containing, and remediating any Personal Data breach.
h. Data Subject Rights
Each Party shall individually be responsible for: (i) informing Data Subjects about the processing of their Personal Data in accordance with Applicable Data Protection Laws; and (ii) enabling Data Subjects to exercise their rights under Applicable Data Protection Laws (including rights of access, rectification, erasure, restriction of processing, data portability, and objection) with respect to Personal Data for which that Party is the Controller. If a Party receives a Data Subject request relating to Personal Data for which the other Party is the Controller, the receiving Party shall promptly notify and forward such request to the appropriate Party.
i. International Data Transfers
To the extent that Event Data contains Personal Data subject to the GDPR and is transferred from the European Economic Area, Switzerland, or the United Kingdom to a country that has not been recognized as providing an adequate level of data protection, the Parties agree to execute the Standard Contractual Clauses for controller-to-controller transfers as approved by the European Commission (and the UK equivalent, as applicable) upon request by either Party. The Parties shall cooperate in good faith to complete any required annexes to such Standard Contractual Clauses.
Section 5:. Additional Warranties; Indemnification.
You represent and warrant that you: (i) have obtained all necessary consents, permissions, and authorizations from Data Subjects or otherwise have a valid legal basis under Applicable Data Protection Laws to collect and share the Event Data with Discord; (ii) have provided appropriate privacy notices to its users informing them that their data may be shared with Discord for Discord's business purposes; (iii) will maintain appropriate records of consent or other legal bases as required by Applicable Data Protection Laws; (iv) have implemented appropriate technical and organizational measures to protect the Event Data; (v) will notify Discord without undue delay upon becoming aware of any Personal Data breach affecting Event Data; (vi) will ensure that Event Data will not contain any sensitive information or special category data, including but not limited to: (a) health information; (b) (ii) exclude any Personal Data relating to users under the age of 13 or the applicable age of consent under Applicable Law in the jurisdiction where such data was collected, whichever is greater, from the Customer Data; (c) financial information; (d) information about racial or ethnic origin, religious beliefs, sex life or sexual preferences; (vii) will promptly notify Discord of any complaints relating to Event Data and will reasonably cooperate with Discord in responding to such complaints; and (viii) will only share the Event Data that is directly related to the specific Ad campaign(s) set forth in the applicable IO and only as necessary and consistent with the Purpose.
You shall indemnify, defend, and hold harmless Discord and its affiliates, directors, officers, employees, and agents against all claims, liabilities, costs, expenses, damages and losses (including any direct, indirect or consequential losses, loss of profit, loss of reputation and all interest, penalties and legal costs and all other reasonable professional costs and expenses) ("Claims") arising from or related to: (i) your breach of Applicable Data Protection Laws relating to Event Data; (ii) your collection, processing, or provision of Event Data to Discord (including any claim made by a Data Subject or supervisory authority with respect thereto); (iii) any breach of the warranties set forth in the paragraph above; or (iv) any claim that your provision of Event Data to Discord violates any third party rights or Applicable Data Protection Laws.
6. Data Clean Rooms. If agreed by the parties in writing (an email shall suffice), the parties may use a third-party data clean room or similar secure computing environment approved by Discord ("Data Clean Room") to receive Attribution Results or conduct additional analysis. If Advertiser uses a Data Clean Room, Advertiser agrees that it: (a) will not use the Data Clean Room to engage in practices otherwise prohibited by this Attribution Rider or the Campaign Terms; (b) will be bound by all restrictions on Attribution Results set forth in this Attribution Rider with respect to any results, metrics, or insights received via the Data Clean Room; and (c) represents and warrants that any data it contributes to the Data Clean Room has been collected and processed in compliance with Applicable Data Protection Laws and does not include any sensitive or special category data.